The Path To Finding Better Businesses
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Tips for Improving Your Google Maps Marketing Campaign
Ever noticed how search results appear differently when you Google something? Now you’ll like see Google Maps on top of the usual results. If you’re a small business, a good Google Maps marketing campaign can make a huge difference in your bottom line, and when it comes to Google Maps marketing, everything boils down to your Google My Business (GBM) listing.
Below are the top five ways of optimizing your GMB listing for increased Google Maps visibility:
Add your exact address.
Nothing is more important than this when it comes to your Google Maps marketing. Add a detailed business address on your GMB instead of broad city names or cross-streets.
All keywords, URLs and other things not part of your physical address should not be included; if Google couldn’t detect your location, pin it yourself on the map.
Once you’re done filling your detailed and complete address, add service area. If you’re in the food business, for example, do you serve at your location or are you limited to food deliveries? You should be clear on this. And remember to add and review your web address, business hours, categories, and phone number/s.
Spend time making a good GMB introduction.
Your GMB intro will tell Google whether your business is relevant to the search query.
A good intro is not bursting with keywords. But you do have to mention your business’ unique points compared to competitors, and your reasons for staring the venture. Whatever questions you think prospective customers will have, provide answers. And always write in the tone and language that suits your target audience.
Make sure your GMB listing is verified.
Once you have added all the necessary details on GMB and updated your intro, get your listing verified. You can never get a high Google Maps rank unless you do so.
Google verified business through phone, email, and other methods.
Ask your customers to write reviews.
Reviews are an important part of Google Maps marketing because they help build your credibility and establish your authenticity. Don’t be fazed by negative reviews however. Don’t just ignore them; address them directly instead, following Google’s guidelines. This is your way of showing your customers that despite your imperfection, you are always willing to work for their satisfaction.
Make local citations.
Any online mention of your business in local media is a local citation. Lastly, with local citations, your business becomes more prominent and relevant on Google and thus gets a higher Google Maps ranking. Local directories, local blogs and Yelp are some of the places where you can look for local citations.